Ben & Jerry’s is jumping on Instagram-mania with a promotion that challenges fans to take photos that capture “euphoria.” The winning photos will be featured in B&J ads in that person’s neighborhood.
To enter, fans have to tag #captureeuphoria to their Instagram photos. The subject of the photos is vaguely defined and has to somehow hew to the theme. About 20 photos will be chosen between now and January. The winning pics will be featured in local print, bus station and billboard ads near the fan’s home. (More info about the program can be found here.)
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