Why Use Social Media Automation Tools?
There is no substitute for genuine, authentic interaction with your audience. That being said, you cannot be all things to all people, just like you cannot be on all platforms at all times. Nor do you need to be. The right tool at the right time in the right place frees up some of your precious time, enabling you to actually engage MORE.
I. Most of us know the value of putting a face to the name. That is why we put personal profile photos on business accounts. It is important to build your brand awareness, but people want to talk to people, not brands. That is what makes social media, well, social. Another means of personalizing your business presence is to let your personality shine through. Let your customers and potential customers know that there is a real human being typing out all those witticisms. However, that doesn’t mean you need to be permanently attached to your keyboard. Your audience knows you do more than simply chat on Facebook and Twitter. They expect you to be doing more. That is where selective automation comes in.
II. Automation allows you to stagger posts at times when you may not be personally available but your customer is. You have to sleep, right? Whether you run a mom and pop business or a multi-national corporation, you need to regularly connect and share with your audience. You also need to keep them updated about your brand. Judicious use of social media tools enables you to share your message AND have meaningful conversations about it.
Now that we have established how useful social media automation tools can be, let’s dive into our personal favorites. There are literally thousands of tools out there. Some good, some not so good and some downright useless. How do you know which ones are right for you? Right for your target market? Right for the social networks you use most?
Over the years, the last year being the most plentiful when it comes to new and innovative tools, we have tried countless offerings. We have weeded through the junk and come up with our top three social media automation tools…and the best part: All three of our favorite tools are absolutely free. They all do have paid versions, but for most small businesses, free will do the job just fine.
OUR TOP 3 TOOLS
We will start with my personal favorite and the one I simply cannot do without. In fact, I shudder at the thought: Buffer.