First Ad Takeover Coming to ‘New York T

First Ad Takeover Coming to ‘New York Times’ iPad App – Open up The New York Times on your iPad this Sunday, and you’ll catch a glimpse — or more likely, several — of the first ad takeover on the app. To promote its latest summer series, Ray Donovan, the Showtime network has purchased every single ad slot in the Times’ iPad app for a single day. Ads come in the form of videos, appearing interstitially and in expandable banner units alongside article and sect… http://ow.ly/2xUUnE

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