What Happens When A Brand’s Core Goes AW

What Happens When A Brand’s Core Goes AWOL? – There are about as many definitions for the marketing term “brand” as there are brands. Some might define a brand as an experience, others might define a brand as a promise of perceived value. Still others might define a brand as a product’s personality. According to Wikipedia, “a brand is the name, term, design, symbol, […]Author informationDebbie LaskeyBrand Marketing Strategist at Various ClientsDebbie Laskey has 15 yea… http://ow.ly/2wwMrD

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