Google Returns Frommer’s Brand to Found

Google Returns Frommer’s Brand to Founder – Google has returned the Frommer’s brand name to founder Arthur Frommer just eight months after acquiring the travel guidebook publisher from John Wiley & Sons. In March, Skift reported that Google had ceased publishing Frommer’s guidebooks in print. Frommer told The AP he plans to use the naming rights to start publishing the guides in print and e-book formats again. He will also resume updating Frommers.com, he said. In add… http://ow.ly/2vWLEl

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