Facebook’s Riskiest Bet Yet. Can It Uproot A Billion People’s Behavior?


“Fortune Favors The Bold” reads a 20-foot-tall poster in the room where Facebook unveiled its redesigned news feed. It’s possibly the most looked-at page on the Internet, and if we don’t like the changes, traffic and ad revenue could plummet. Despite a slow rollout where it will watch for our reactions and make tweaks, Facebook’s never put it all on the line like this.

Panicked erupted when Facebook first overhauled its homepage with the launch of the news feed in 2006. But in the end, Facebook won that bet. We all realized the feed didn’t violate our privacy. It just collected what we could already see on Facebook, and we discovered that constant stream of information was highly addictive. Time-on-site shot up and the social network grew into the powerhouse we know today.

Out With The Old

Out With The Old

Now Facebook’s trying to pull off that feat again, but the stakes…

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